Being the only Jesuit elementary school, Saint Thomas More needed an updated brand and refined message to gain more awareness. After a brand update, the printed materials were overhauled, the website revamped, and all communication tools were all made cohesive. The new website features large images and evokes tight knit community and strong academics that the school offers. Eight Moon™ even designed apparel, inspiring interior signage and cohesive wayfinding exterior signage. The community continues to grow with an annual increase in enrollment of 10%.