Velvet Bees Honey Butter was created from an old church cookbook recipe. After a successful initial launch, the husband-and-wife duo reached a threshold in the marketplace that required looking at the brand from a larger perspective. Eight Moon™ worked closely with Velvet Bees to retain the essence of their original brand while refreshing it to attract new audiences. The updated label design was recognized as an American Package Design Award Winner by GD USA but it was more than just redesigning a label. The creative work included a foundation for future growth and new flavors and sizes. The business is also quickly turning to gold. Velvet Bees in now distributed nationally and the hand-applied labels are a thing of the past.